I was honored to be interviewed by Linda Popky of Leverage2Market Associates and one of the leaders in marketing innovation in the technology business. We discussed a range of topics, including:

• Why recurring revenue and renewals are so important to so many companies
• Why many companies (particularly in the technology business) don’t invest enough in recurring revenue
• How marketing and selling to renewing and repeat customers is different from new business
• What companies can do right now to increase recurring revenue and renewals, and reduce churn

You can find the podcast here (just under 30 minutes). I hope you find it useful – please let me know in the comments.

Photo Credit: Colleen AF Venable via Compfight cc